What the fuck have they done to Nipper?
HMV have a long and happy association with Nipper, the little dog which is the centrepiece of the picture 'His Master's Voice' from which the company name is taken. For many years, HMV had a photo of a real Parson Jack Russell (sweet little dogs; I used to own one), which was great, and which honoured the tradition of Nipper without making him look outdated. This Nipper was very versatile, running all over TV adverts and generally looking cool from whatever angle HMV chose to picture him (except possibly the back view).
Anyone who's been near a HMV recently cannot fail to notice how HMV have changed their famous image of Nipper, no doubt lauded by their management as 'updating Nipper for the 21st century' or some such shite. Instead, they've managed to plaster a CGI mess all over their retail presence. I mean, come on, what is this?
"Be inspired"? Be bored, more like. I actually WAS inspired by the last incarnation of Nipper; he immediately made me feel happy and made the HMV experience that more enjoyable. The new Nipper only makes me feel angry and not particularly interested in shopping in HMV, especially when Music Zone is just down the road and is a lot cheaper.
In summary; HMV can fuck off.